Communication - A - Oxford Bibliographies
Advertising
Esther Thorson
Subject: Communication »
Date Added: 2011-02-23
Advertising Introduction Advertising is defined as paid communication from an identified sponsor using mass media to persuade an audience. There...
Agenda Setting
Hans-Bernd Brosius, Alexander Haas
Subject: Communication »
Date Added: 2011-02-23
Agenda Setting Introduction The original idea of the agenda-setting (AS) function of news media is both obvious and convincing. This may have contri...
Annenberg, Walter H.
Kathleen Hall Jamieson
Subject: Communication »
Date Added: 2012-04-24
Walter H. Annenberg Introduction When he was nominated by President Richard Nixon to serve as US ambassador to the Court of St. James’s in 1969...
Argumentation
Beth Innocenti
Subject: Communication »
Date Added: 2011-02-23
Argumentation Introduction Two broad divisions characterize orientations to studies of argumentation by communication scholars and scholars in othe...
Audience Fragmentation
David Tewksbury
Subject: Communication »
Date Added: 2011-02-23
Audience Fragmentation Introduction Fragmentation is a broad term used to describe the transition of a population from one comprised of few large aud...
Brand Equity
Sandra Moriarty, Giep Franzen
Subject: Communication »
Date Added: 2012-06-26
Brand Equity Introduction Brands, particularly superbrands like Ivory, Nike, and Mercedes-Benz, are important to companies because they add val...
Censorship
Betty Houchin Winfield
Subject: Communication »
Date Added: 2012-06-26
Censorship Introduction In a very large body of censorship scholarship spanning centuries, communication scholars point out that every civiliza...
Codes and Cultural Discourse Analysis
Donal Carbaugh
Subject: Communication »
Date Added: 2011-02-23
Codes and Cultural Discourse Analysis Introduction The concept of code is used in this body of work to identify a system of beliefs and values that...
Cognitive Dissonance
Natalie Jomini Stroud, Soohee Kim, Joshua M. Scacco
Subject: Communication »
Date Added: 2012-04-24
Cognitive Dissonance Introduction Humans strive for cognitive consistency, at least according to the theory of cognitive dissonance and a host ...
Communication Campaigns
Ronald Rice, Charles K. Atkin
Subject: Communication »
Date Added: 2011-02-23
Communication Campaigns Introduction Public communication campaigns encompass strategies for producing effects on the knowledge, attitudes, and b...
Communication History
Richard B. Kielbowicz
Subject: Communication »
Date Added: 2011-02-23
Communication History Introduction All aspects of communication have historical dimensions. Historians of communication thus have a wide purview, s...
Communication Law
Jennifer Henderson
Subject: Communication »
Date Added: 2011-02-23
Communication Law Introduction Communication Law encompasses the collection of legal and regulatory decisions related to individual and media exp...
Communication Networks
Peter Monge, Drew Margolin
Subject: Communication »
Date Added: 2012-01-11
Communication Networks Preparation of this article was supported in part by grants from the National Science Foundation (IIS-0838548) and by suppo...
Crisis Communication
Kenneth Lachlan
Subject: Communication »
Date Added: 2011-02-23
Crisis Communication Introduction In the late 20th and early 21st centuries, scholars from the fields of journalism, communication, management, a...
Critical and Cultural Studies
Meenakshi Gigi Durham
Subject: Communication »
Date Added: 2011-02-23
Critical and Cultural Studies Introduction Critical and cultural studies of communication are focused on the analysis of cultural artifacts and pra...
Cross-tools and Cross-media Effects
Hilde Voorveld
Subject: Communication »
Date Added: 2013-04-22
Cross-Tools and Cross-Media Effects Introduction Effects of persuasive messages depend on the content of the message itself and on the media o...
Cultivation
Erica Scharrer
Subject: Communication »
Date Added: 2011-02-23
Cultivation Introduction Seminal scholar George Gerbner introduced cultivation theory in the 1960s as a means of examining the long-term, cumulative ...
Cyberpolitics
Philip Howard
Subject: Communication »
Date Added: 2011-02-23
Cyberpolitics Introduction Cyberpolitics is a domain of inquiry into the role of new information technologies in contemporary political life....
Deliberation
Michael A. Xenos
Subject: Communication »
Date Added: 2011-02-23
Deliberation Introduction “Deliberative democracy” refers to democratic processes based on thorough consideration and discussion of issues from a vari...
Diffusion of Innovations
Ronald Rice
Subject: Communication »
Date Added: 2011-07-27
Diffusion of Innovations Introduction Diffusion is the process through which an innovation (an idea, product, technology, process, or service) ...
How to Subscribe
Oxford Bibliographies Online is available by subscription and perpetual access to institutions and individuals. For more information or to contact an Oxford Sales Representative click here.
Purchase an Ebook Version of This Article
Ebooks of the Oxford Bibliographies Online subject articles are available in North America via a number of retailers including Amazon, vitalsource, and more. Simply search on their sites for Oxford Bibliographies Online Research Guides and your desired subject article.
If you would like to purchase an eBook article and live outside North America please email onlinemarketing@oup.com to express your interest.