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Communication - Oxford Bibliographies

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3D Media

Doris Baltruschat

Subject: Communication »

Date Added: 2015-01-15

3D Media Introduction Media content can now be experienced on various “screens,” be it in traditional theater space, at home, or in transit vi...

Advertisements, Televised Political

William L. Benoit

Subject: Communication »

Date Added: 2013-10-29

Televised Political Advertisements Introduction The first political television advertisement was run by Senator Benton of Connecticut in 1950....

Advertising

Esther Thorson

Subject: Communication »

Date Added: 2011-02-23

Advertising Introduction Advertising is defined as paid communication from an identified sponsor using mass media to persuade an audience. There...

Advertising, International

Louisa Ha, Mohammad Abuljadail, Weiwei Jiang

Subject: Communication »

Date Added: 2014-09-29

International Advertising Introduction International advertising can be defined as a subfield in advertising and international marketing that ...

Agenda Setting

Hans-Bernd Brosius, Alexander Haas

Subject: Communication »

Date Added: 2011-02-23

Agenda Setting Introduction The original idea of the agenda-setting (AS) function of news media is both obvious and convincing. This may have contri...

Annenberg, Walter H.

Kathleen Hall Jamieson

Subject: Communication »

Date Added: 2012-04-24

Walter H. Annenberg Introduction When he was nominated by President Richard Nixon to serve as US ambassador to the Court of St. James’s in 1969...

Argumentation

Beth Innocenti

Subject: Communication »

Date Added: 2011-02-23

Argumentation Introduction Two broad divisions characterize orientations to studies of argumentation by communication scholars and scholars in...

Audience Fragmentation

David Tewksbury

Subject: Communication »

Date Added: 2011-02-23

Audience Fragmentation Introduction Fragmentation is a broad term used to describe the transition of a population from one comprised of few large aud...

Bakhtin, Mikhail

Donald L. Anderson

Subject: Communication »

Date Added: 2015-01-15

Mikhail Bakhtin Introduction Mikhail Mikhailovich Bakhtin (b. 1895–d. 1975) has received much more scholarly attention since his death than he...

Brand Equity

Sandra Moriarty, Giep Franzen

Subject: Communication »

Date Added: 2012-06-26

Brand Equity Introduction Brands, particularly superbrands like Ivory, Nike, and Mercedes-Benz, are important to companies because they add val...

Broadcasting, Public Service

Michael Tracey

Subject: Communication »

Date Added: 2013-11-27

Public Service Broadcasting Introduction There is a very plausible argument that public service broadcasting (PSB), as an idea and a set of in...

Castells, Manuel

Philip Howard

Subject: Communication »

Date Added: 2013-11-27

Manuel Castells Introduction One of the most prolific and respected scholars today, Manuel Castells (b. 1942–) has given us a new language for...

Celebrity and Public Persona

P. David Marshall

Subject: Communication »

Date Added: 2015-01-15

Celebrity and Public Persona Introduction Research on celebrity and public persona derives from fundamentally interdisciplinary sources. Altho...

Censorship

Betty Houchin Winfield

Subject: Communication »

Date Added: 2012-06-26

Censorship Introduction In a very large body of censorship scholarship spanning centuries, communication scholars point out that every civiliza...

Codes and Cultural Discourse Analysis

Donal Carbaugh

Subject: Communication »

Date Added: 2011-02-23

Codes and Cultural Discourse Analysis Introduction The concept of code is used in this body of work to identify a system of beliefs an...

Cognitive Dissonance

Natalie Jomini Stroud, Soohee Kim, Joshua M. Scacco

Subject: Communication »

Date Added: 2012-04-24

Cognitive Dissonance Introduction Humans strive for cognitive consistency, at least according to the theory of cognitive dissonance and a host ...

Communication Campaigns

Ronald Rice, Charles K. Atkin

Subject: Communication »

Date Added: 2011-02-23

Communication Campaigns Introduction Public communication campaigns encompass strategies for producing effects on the knowledge, attitudes, and b...

Communication History

Richard B. Kielbowicz

Subject: Communication »

Date Added: 2011-02-23

Communication History Introduction All aspects of communication have historical dimensions. Historians of communication thus have a wide purview, s...

Communication Law

Jennifer Henderson

Subject: Communication »

Date Added: 2011-02-23

Communication Law Introduction Communication Law encompasses the collection of legal and regulatory decisions related to individual and media exp...

Communication Networks

Peter Monge, Drew Margolin

Subject: Communication »

Date Added: 2012-01-11

Communication Networks Preparation of this article was supported in part by grants from the National Science Foundation (IIS-0838548) and by suppo...

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