Jump to Content Jump to Main Navigation

About this Subject

Forthcoming Articles

 

Communication - Oxford Bibliographies

You are looking at 61 - 80 of 125 items

Media Economics, Theories of

Gracie Lawson-Borders

Subject: Communication »

Date Added: 2012-06-26

Theories of Media Economics Introduction The business of media includes economics and research, and studies in the field examine numerous aspe...

Intergroup Communication

Liz Jones, Bernadette Watson

Subject: Communication »

Date Added: 2013-08-26

Intergroup Communication Introduction Intergroup communication proposes that when individuals interact with each other, it is most often their...

Political Economy

Vincent Mosco

Subject: Communication »

Date Added: 2011-02-23

Political Economy Introduction The communication scholar interested in the political economy approach starts by studying different ways to ...

Indexing

Regina G. Lawrence

Subject: Communication »

Date Added: 2012-04-24

Indexing Introduction “Indexing” is a theory of news content and press-state relations first formulated as the “indexing hypothesis.” At its co...

Codes and Cultural Discourse Analysis

Donal Carbaugh

Subject: Communication »

Date Added: 2011-02-23

Codes and Cultural Discourse Analysis Introduction The concept of code is used in this body of work to identify a system of beliefs and values that...

Cyberpolitics

Philip Howard

Subject: Communication »

Date Added: 2011-02-23

Cyberpolitics Introduction Cyberpolitics is a domain of inquiry into the role of new information technologies in contemporary political life....

Elaboration Likelihood Model

H. Allen White

Subject: Communication »

Date Added: 2011-02-23

Elaboration Likelihood Model Introduction The Elaboration Likelihood Model (ELM), developed by Richard E. Petty and John T. Cacioppo in the early 1980...

Advertisements, Televised Political

Bill Benoit

Subject: Communication »

Date Added: 2013-10-29

Televised Political Advertisements Introduction The first political television advertisement was run by Senator Benton of Connecticut in 1950....

Time Warner

Amelia Arsenault

Subject: Communication »

Date Added: 2012-05-23

Time Warner Introduction Time Warner (TW) ranks among the top three largest diversified media conglomerates in the world. The corporation was ...

Advertising

Esther Thorson

Subject: Communication »

Date Added: 2011-02-23

Advertising Introduction Advertising is defined as paid communication from an identified sponsor using mass media to persuade an audience. There...

Censorship

Betty Houchin Winfield

Subject: Communication »

Date Added: 2012-06-26

Censorship Introduction In a very large body of censorship scholarship spanning centuries, communication scholars point out that every civiliza...

Communication Campaigns

Ronald Rice, Charles K. Atkin

Subject: Communication »

Date Added: 2011-02-23

Communication Campaigns Introduction Public communication campaigns encompass strategies for producing effects on the knowledge, attitudes, and b...

Radio Studies

Stephen Lax

Subject: Communication »

Date Added: 2012-08-29

Radio Studies Introduction The field of radio studies has undergone something of a resurgence in recent years. More radio is taught at univers...

Public Relations

María Len-Ríos

Subject: Communication »

Date Added: 2011-02-23

Public Relations Introduction The practice of public relations (PR) has been around for a long time, although the modern practice of public...

Mass Communication

Hans-Bernd Brosius, Veronika Karnowski

Subject: Communication »

Date Added: 2011-02-23

Mass Communication Introduction Mass communication can be best described by its counterparts. With regard to the number of people involved, mass com...

Reality Television

Laurie Ouellette

Subject: Communication »

Date Added: 2012-04-24

Reality Television Introduction Reality television, which can be broadly defined as unscripted entertainment programming, has existed since the...

Journalism and Trauma

Meg Spratt, Sue Lockett John

Subject: Communication »

Date Added: 2012-05-23

Journalism and Trauma Introduction The consideration of journalism and trauma as a distinct field of practice, education, and research is rela...

Uses and Gratifications

Elizabeth Perse

Subject: Communication »

Date Added: 2014-01-30

Uses and Gratifications Introduction The uses and gratifications perspective was a fairly dramatic shift in the direction of mass communicatio...

Scripps, E. W.

Gerald J. Baldasty, Robert C. Richards

Subject: Communication »

Date Added: 2012-10-25

E. W. Scripps Introduction Edward Willis Scripps (b. 1854–d. 1926) was one of the leading newspaper publishers of the late 19th and early 20th...

Communication Law

Jennifer Henderson

Subject: Communication »

Date Added: 2011-02-23

Communication Law Introduction Communication Law encompasses the collection of legal and regulatory decisions related to individual and media exp...