About this Subject

Forthcoming Articles


Communication - Oxford Bibliographies

You are looking at 61 - 80 of 144 items


Karen Ritzenhoff

Subject: Communication »

Date Added: 2014-04-28

Video Introduction The global media landscape is transforming quickly thanks to the digital revolution that has phased out taped-based electro...

Advertising, International

Louisa Ha, Mohammad Abuljadail, Weiwei Jiang

Subject: Communication »

Date Added: 2014-09-29

International Advertising Introduction International advertising can be defined as a subfield in advertising and international marketing that ...

Diffusion of Innovations

Ronald Rice

Subject: Communication »

Date Added: 2011-07-27

Diffusion of Innovations Introduction Diffusion is the process through which an innovation (an idea, product, technology, process, or service) ...

Information and Communication Technology for Development

Philip Howard

Subject: Communication »

Date Added: 2011-02-23

Information and Communication Technology for Development Introduction Information and communication technologies have an immense impact on the oppo...

Media Ethics

Clifford Christians

Subject: Communication »

Date Added: 2011-02-23

Media Ethics Introduction As with professional ethics as a whole, media ethics is divided into three parts: metaethics, normative ethics, and descr...


Francesca R. Dillman Carpentier

Subject: Communication »

Date Added: 2011-02-23

Priming Introduction Using the analogy of priming a water pump to get the water ready for use, priming in social science research refers to the ...

Journalism, Peace

Nancy L. Roberts

Subject: Communication »

Date Added: 2014-08-26

Peace Journalism Introduction Peace journalism can be described as journalism that offers a more balanced perspective of war and conflict than...

Annenberg, Walter H.

Kathleen Hall Jamieson

Subject: Communication »

Date Added: 2012-04-24

Walter H. Annenberg Introduction When he was nominated by President Richard Nixon to serve as US ambassador to the Court of St. James’s in 1969...

Embedded Coverage

Michel M. Haigh

Subject: Communication »

Date Added: 2012-04-24

Embedded Coverage Introduction When examining the stories told about the war in Iraq, one notices reporters reporting from the battlefield, “em...

Media Economics, Theories of

Gracie Lawson-Borders

Subject: Communication »

Date Added: 2012-06-26

Theories of Media Economics Introduction The business of media includes economics and research, and studies in the field examine numerous aspe...

Intergroup Communication

Liz Jones, Bernadette Watson

Subject: Communication »

Date Added: 2013-08-26

Intergroup Communication Introduction Intergroup communication proposes that when individuals interact with each other, it is most often their...

Political Economy

Vincent Mosco

Subject: Communication »

Date Added: 2011-02-23

Political Economy Introduction The communication scholar interested in the political economy approach starts by studying different ways to def...


Regina G. Lawrence

Subject: Communication »

Date Added: 2012-04-24

Indexing Introduction “Indexing” is a theory of news content and press-state relations first formulated as the “indexing hypothesis.” At its co...

Codes and Cultural Discourse Analysis

Donal Carbaugh

Subject: Communication »

Date Added: 2011-02-23

Codes and Cultural Discourse Analysis Introduction The concept of code is used in this body of work to identify a system of beliefs an...

Journalism, Tabloid

Maria Elizabeth Grabe, Namrata Sharma

Subject: Communication »

Date Added: 2014-10-28

Tabloid Journalism Introduction The term tabloid is often traced back to Alfred Harmsworth, who used the term in 1896 to describe the size of ...

Bakhtin, Mikhail

Donald L. Anderson

Subject: Communication »

Date Added: 2015-01-15

Mikhail Bakhtin Introduction Mikhail Mikhailovich Bakhtin (b. 1895–d. 1975) has received much more scholarly attention since his death than he...


Philip Howard

Subject: Communication »

Date Added: 2011-02-23

Cyberpolitics Introduction Cyberpolitics is a domain of inquiry into the role of new information technologies in contemporary political life....

Elaboration Likelihood Model

H. Allen White

Subject: Communication »

Date Added: 2011-02-23

Elaboration Likelihood Model Introduction The Elaboration Likelihood Model (ELM), developed by Richard E. Petty and John T. Cacioppo in the early 1980...

Advertisements, Televised Political

William L. Benoit

Subject: Communication »

Date Added: 2013-10-29

Televised Political Advertisements Introduction The first political television advertisement was run by Senator Benton of Connecticut in 1950....

Time Warner

Amelia Arsenault

Subject: Communication »

Date Added: 2012-05-23

Time Warner Introduction Time Warner (TW) ranks among the top three largest diversified media conglomerates in the world. The corporation was ...

How to Subscribe

Oxford Bibliographies Online is available by subscription and perpetual access to institutions and individuals. For more information or to contact an Oxford Sales Representative click here.

Purchase an Ebook Version of This Article

Ebooks of the Oxford Bibliographies Online subject articles are available in North America via a number of retailers including Amazon, vitalsource, and more. Simply search on their sites for Oxford Bibliographies Online Research Guides and your desired subject article.

If you would like to purchase an eBook article and live outside North America please email onlinemarketing@oup.com to express your interest.