CONTRIBUTOR:

Robert E. Morgan

AFFILIATION:

TITLE:

Professor

DEPARTMENT:

Cardiff Business School

INSTITUTION:

Cardiff University

BIOGRAPHY:

Rob holds the Sir Julian Hodge Chair and is a Professor of Marketing & Strategy at Cardiff Business School, Cardiff University, U.K. He is a Strategy Research Foundation Scholar and hold visiting professorships at: VU Universiteit Amsterdam, Baltic Management Institute, and Copenhagen Business School. His research focuses on firm capabilities, new product development, and technology management. He has published widely on these topics with articles appearing in the Strategic Management Journal, Journal of Management Studies, Journal of the Academy of Marketing Science, Journal of Service Research, Strategic Entrepreneurship Journal, Journal of International Marketing, and Journal of Product Innovation Management among others. His consulting experience has examined performance audit and impact, change management, market responsiveness, and market and competitor analysis for small firms and multinational corporations as well as several large scale consulting assignments for public policy makers and Ministers within several U.K. Government departments and agencies. He is a Chartered Marketer and Fellow of the Higher Education Academy. Within University administration, he has been appointed to a series of roles including Associate Dean, Department Chair, Departmental Advisory Board Chair, and University Senate.