Babu John-Mariadoss



J. B. Hopkins Professor


Marketing and Supply Chain Management


Texas Tech University


Babu John-Mariadoss is the J.B. Hoskins Professor of Marketing in the Area of Marketing and Supply Chain Management at Texas Tech University, Lubbock, and is an Associate Professor in the Area of Marketing and Supply Chain Management. His primary research interests have focused on various aspects of Marketing Strategy theory and practice. He is the recipient of the Louis W. Stern Award from the American Marketing Association (AMA), the 'Mary Kay Dissertation Award' from the Academy of Marketing Science, and the 'Dissertation Award' from the AMA's Selling and Sales Management Special Interest Group. Professor John-Mariadoss has published his research in the Journal of Marketing Research, Journal of Marketing (JM), MIS Quarterly, Journal of Management Information Systems, Journal of the Academy of Marketing Science (JAMS), Journal of Service Research, Journal of International Marketing, among others. He is Editor of the International Journal of Public Opinion Research and Associate Editor of Journal of International Marketing and European Journal of Marketing. He serves on the Review Board of Journal of Business Research, Industrial Marketing Management, Journal of Hospitality Marketing and Management, and Journal of Personal Selling and Sales Management. He reviews for JM, JAMS, International Journal of Research in Marketing, among others.