Media Literacy
- LAST REVIEWED: 11 December 2024
- LAST MODIFIED: 23 February 2011
- DOI: 10.1093/obo/9780199756841-0065
- LAST REVIEWED: 11 December 2024
- LAST MODIFIED: 23 February 2011
- DOI: 10.1093/obo/9780199756841-0065
Introduction
Thousands of books, articles, and web pages have been published about media literacy by authors all over the world. These authors are concerned citizens, parents, consumer activists, educators, and scholars from almost every field of study across academia. Given the wide-ranging backgrounds of these authors, it should be no surprise that there are many visions of what media literacy is and how it can best be achieved. Some authors think media literacy is an educational problem, so they write about curriculum design, course design, and student assessment. Some think media literacy is a family responsibility, so they write about how parents can help their children handle the risks that come with media exposure. Some think of media literacy as a personal responsibility, so they construct theories about how the media influence individuals and offer practical guidelines to help people control those effects in their everyday lives. And some authors regard media literacy as a problem with the media themselves, so they critique media businesses for many of their values, practices, and messages. While there is a great variety of thinking about media literacy, there is also a core essence that is shared by all people writing about the subject. This shared vision is that media literacy is concerned with empowering individuals to understand the mass media better and to use that increased understanding to take more control over their media exposure habits, to analyze the meaning in media messages more carefully, and thereby simultaneously to protect themselves from potentially negative effects and enhance the media’s positive effects.
Foundational Ideas
The three most important foundational questions have been: How should media literacy be defined? What should be the role of media literacy within the institution of education? And with which media should literacy be most concerned? This section is structured to highlight sources where scholars provide answers to these three fundamental questions about general definitions of media literacy, literacy and education, and literacy by medium.
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Article
- Accounting Communication
- Acculturation Processes and Communication
- Action Assembly Theory
- Action-Implicative Discourse Analysis
- Activist Media
- Adherence and Communication
- Adolescence and the Media
- Advertisements, Televised Political
- Advertising
- Advertising, Children and
- Advertising, International
- Advocacy Journalism
- Agenda Setting
- Annenberg, Walter H.
- Apologies and Accounts
- Applied Communication Research Methods
- Argumentation
- Artificial Intelligence (AI) Advertising
- Attitude-Behavior Consistency
- Audience Fragmentation
- Audience Studies
- Authoritarian Societies, Journalism in
- Bakhtin, Mikhail
- Bandwagon Effect
- Baudrillard, Jean
- Blockchain and Communication
- Blogs
- Bourdieu, Pierre
- Brand Equity
- British and Irish Magazine, History of the
- Broadcasting, Public Service
- Capture, Media
- Castells, Manuel
- Celebrity and Public Persona
- Censorship
- Civic Duty
- Civil Rights Movement and the Media, The
- CNN
- Co-Cultural Theory and Communication
- Codes and Cultural Discourse Analysis
- Cognitive Dissonance
- Collective Memory, Communication and
- Comedic News
- Communication Apprehension
- Communication Campaigns
- Communication, Definitions and Concepts of
- Communication History
- Communication Law
- Communication Management
- Communication Networks
- Communication, Philosophy of
- Community Attachment
- Community Journalism
- Community Structure Approach
- Computational Journalism
- Computer-Mediated Communication
- Content Analysis
- Corporate Social Responsibility and Communication
- Crisis Communication
- Critical and Cultural Studies
- Critical Race Theory and Communication
- Cross-tools and Cross-media Effects
- Cultivation
- Cultural and Creative Industries
- Cultural Imperialism Theories
- Cultural Mapping
- Cultural Persuadables
- Cultural Pluralism and Communication
- Cyberpolitics
- 3D Media
- Death, Dying, and Communication
- Debates, Televised
- Deliberation
- Developmental Communication
- Diffusion of Innovations
- Digital Divide
- Digital Gender Diversity
- Digital Intimacies
- Digital Literacy
- Diplomacy, Public
- Distributed Work, Comunication and
- Documentary and Communication
- E-democracy/E-participation
- E-Government
- Elaboration Likelihood Model
- Electronic Word-of-Mouth (eWOM)
- Embedded Coverage
- Entertainment
- Entertainment-Education
- Environmental Communication
- Ethnic Media
- Ethnography of Communication
- Experiments
- Families, Multicultural
- Family Communication
- Federal Communications Commission
- Feminist and Queer Game Studies
- Feminist Data Studies
- Feminist Journalism
- Feminist Theory
- Focus Groups
- Food Studies and Communication
- Freedom of the Press
- Friendships, Intercultural
- Gatekeeping
- Gender and the Media
- Global Englishes
- Global Media, History of
- Global Media Organizations
- Glocalization
- Goffman, Erving
- Habermas, Jürgen
- Habituation and Communication
- Health Communication
- Hegemony
- Hermeneutic Communication Studies
- Heuristics
- Homelessness and Communication
- Hook-Up and Dating Apps
- Hostile Media Effect
- Identification with Media Characters
- Identity, Cultural
- Image Repair Theory
- Implicit Measurement
- Impression Management
- Indexing
- Infographics
- Information and Communication Technology for Development
- Information Management
- Information Overload
- Information Processing
- Infotainment
- Innis, Harold
- Instructional Communication
- Integrated Marketing Communications
- Interactivity
- Intercultural Capital
- Intercultural Communication
- Intercultural Communication, Tourism and
- Intercultural Communication, Worldview in
- Intercultural Competence
- Intercultural Conflict Mediation
- Intercultural Dialogue
- Intercultural New Media
- Intergenerational Communication
- Intergroup Communication
- International Communications
- Interpersonal Communication
- Interpersonal LGBTQ Communication
- Interpretation/Reception
- Interpretive Communities
- Journalism
- Journalism, Accuracy in
- Journalism, Alternative
- Journalism and Trauma
- Journalism, Citizen
- Journalism, Citizen, History of
- Journalism Ethics
- Journalism, Interpretive
- Journalism, Peace
- Journalism, Tabloid
- Journalists, Violence against
- Knowledge Gap
- Language Ecology
- Lazarsfeld, Paul
- Leadership and Communication
- LGBTQ+ Family Communication
- LGBTQ+ People and Media Industries
- Mass Communication
- McLuhan, Marshall
- Media Activism
- Media Aesthetics
- Media and Time
- Media Bias
- Media Convergence
- Media Credibility
- Media Dependency
- Media Ecology
- Media Economics
- Media Economics, Theories of
- Media, Educational
- Media Effects
- Media Ethics
- Media Events
- Media Exposure Measurement
- Media, Gays and Lesbians in the
- Media Literacy
- Media Logic and Mediatization
- Media Management
- Media Policy and Governance
- Media Regulation
- Media, Social
- Media Sociology
- Media Streaming
- Media Systems Theory
- Merton, Robert K.
- Message Characteristics and Persuasion
- Misinformation and Political Communication
- Mobile Communication Studies
- Muckraking
- Multimodal Discourse Analysis, Approaches to
- Multinational Organizations, Communication and Culture in
- Murdoch, Rupert
- Narrative
- Narrative Engagement
- Narrative Persuasion
- Net Neutrality
- News, Fake
- News Framing
- News Media Coverage of Women
- NGOs, Communication and
- Online Campaigning
- Open Access
- Organizational Change and Organizational Change Communicat...
- Organizational Communication
- Organizational Communication, Aging and
- Parasocial Theory in Communication
- Participation, Civic/Political
- Participatory Action Research
- Patient-Provider Communication
- Peacebuilding and Communication
- Perceived Realism
- Personalized Communication
- Persuasion and Social Influence
- Persuasion, Resisting
- Photojournalism
- Political Advertising
- Political Communication, Normative Analysis of
- Political Economy
- Political Knowledge
- Political Marketing
- Political Scandals
- Political Socialization
- Polls, Opinion
- Priming
- Privacy
- Product Placement
- Propaganda
- Proxemics
- Public Interest Communication
- Public Opinion
- Public Relations
- Public Sphere
- Queer Intercultural Communication
- Queer Migration and Digital Media
- Race and Communication
- Racism and Communication
- Radio Studies
- Reality Television
- Reasoned Action Frameworks
- Religion and the Media
- Reporting, Investigative
- Rhetoric and Communication
- Rhetoric and Intercultural Communication
- Rhetoric and Social Movements
- Rhetoric, Religious
- Rhetoric, Visual
- Risk Communication
- Rumor and Communication
- Schramm, Wilbur
- Science Communication
- Scripps, E. W.
- Selective Exposure
- Semiotics
- Sense-Making/Sensemaking
- Sesame Street
- Sex in the Media
- Small-Group Communication
- Social Capital
- Social Change
- Social Cognition
- Social Construction
- Social Identity Theory and Communication
- Social Interaction
- Social Movements
- Social Network Analysis
- Social Protest
- Sports Communication
- Stereotypes
- Strategic Communication
- Superdiversity
- Surveillance and Communication
- Symbolic Interactionism in Communication
- Synchrony in Intercultural Communication
- Tabloidization
- Telecommunications History/Policy
- Television
- Television, Cable
- Textual Analysis and Communication
- Third Culture Kids
- Third-Person Effect
- Time Warner
- Transgender Media Studies
- Transmedia Storytelling
- Two-Step Flow
- UNESCO
- United Nations and Communication
- Urban Communication
- Uses and Gratifications
- Video
- Video Deficit
- Video Games and Communication
- Violence in the Media
- Virtual Reality and Communication
- Visual Communication
- Web 2.0
- Web3 and Communication
- Web Archiving
- Webcare
- Whistleblowing
- Whiteness Theory in Intercultural Communication
- WikiLeaks
- Youth and Media
- Zines and Communication