Communication - Oxford Bibliographies

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3D Media

Doris Baltruschat

Subject: Communication »

Date Added: 2015-01-15

3D MediaIntroductionMedia content can now be experienced on various “screens,” be it in traditional theater space, at home, or in transit via digital ...

Acculturation Processes and Communication

Chia-Fang (Sandy) Hsu

Subject: Communication »

Date Added: 2021-07-28

Acculturation Processes and CommunicationIntroductionAcculturation processes and communication is a research area studying how communication changes w...

Action-Implicative Discourse Analysis

Robert Agne

Subject: Communication »

Date Added: 2022-04-25

Action-Implicative Discourse AnalysisIntroductionAIDA is a qualitative method of analysis developed by Karen Tracy for studying talk or text in commun...

Activist Media

Rosemary Clark-Parsons, Jasmine Erdener, Elisabetta Ferrari, Guobin Yang

Subject: Communication »

Date Added: 2017-06-27

Activist MediaIntroductionActivist media refer to media forms that serve activist purposes. Activism can be radical or moderate; media have multiple f...

Adherence and Communication

Morgan Snyder, Kelly Haskard-Zolnierek

Subject: Communication »

Date Added: 2019-01-15

Adherence and CommunicationIntroductionPatient adherence is the extent to which an individual follows the treatment regimen that was prescribed during...

Adolescence and the Media

Thomas Frissen, Steven Eggermont

Subject: Communication »

Date Added: 2016-06-28

Adolescence and the MediaIntroductionMedia are an influential factor in the lives of today’s adolescents. Entertainment and information via television...

Advertisements, Televised Political

William L. Benoit

Subject: Communication »

Date Added: 2013-10-29

Televised Political AdvertisementsIntroductionThe first political television advertisement was run by Senator Benton of Connecticut in 1950. The first...


Esther Thorson

Subject: Communication »

Date Added: 2011-02-23

Advertising Introduction Advertising is defined as paid communication from an identified sponsor using mass media to persuade an audience. There...

Advertising, Children and

Russell N. Laczniak, Les Carlson

Subject: Communication »

Date Added: 2015-10-26

Children and AdvertisingIntroductionHow does advertising affect children? This topic has been debated since the 1970s. Some contend that advertising p...

Advertising, International

Louisa Ha, Mohammad Abuljadail, Weiwei Jiang

Subject: Communication »

Date Added: 2014-09-29

International AdvertisingIntroductionInternational advertising can be defined as a subfield in advertising and international marketing that studies th...

Advocacy Journalism

Ryan Thomas

Subject: Communication »

Date Added: 2022-10-27

Advocacy JournalismIntroductionBroadly defined, advocacy journalism is a label applied to any journalistic genre or output that advocates; that is, jo...

Agenda Setting

Hans-Bernd Brosius, Alexander Haas

Subject: Communication »

Date Added: 2011-02-23

Agenda SettingIntroductionThe original idea of the agenda-setting (AS) function of news media is both obvious and convincing. This may have contribute...

Annenberg, Walter H.

Kathleen Hall Jamieson

Subject: Communication »

Date Added: 2012-04-24

Walter H. Annenberg Introduction When he was nominated by President Richard Nixon to serve as US ambassador to the Court of St. James’s in 1969...

Applied Communication Research Methods

Mike Schmierbach

Subject: Communication »

Date Added: 2019-05-29

Applied Communication Research MethodsIntroductionThe field of mass communication is strongly shaped by the early role of professional education in th...


Beth Innocenti

Subject: Communication »

Date Added: 2011-02-23

ArgumentationIntroductionTwo broad divisions characterize orientations to studies of argumentation by communication scholars and scholars in other dis...

Attitude-Behavior Consistency

Nancy Rhodes

Subject: Communication »

Date Added: 2016-08-30

Attitude-Behavior ConsistencyIntroductionThe extent to which attitudes and behavior are correlated has been the focus of study in the social sciences ...

Audience Fragmentation

David Tewksbury

Subject: Communication »

Date Added: 2011-02-23

Audience Fragmentation Introduction Fragmentation is a broad term used to describe the transition of a population from one comprised of few large aud...

Audience Studies

Philip Napoli, Steve Voorhees

Subject: Communication »

Date Added: 2017-04-27

Audience StudiesIntroductionAudience studies is a broad and multifaceted area of communication research. It encompasses a wide range of theoretical pe...

Bakhtin, Mikhail

Donald L. Anderson

Subject: Communication »

Date Added: 2015-01-15

Mikhail Bakhtin Introduction Mikhail Mikhailovich Bakhtin (b. 1895–d. 1975) has received much more scholarly attention since his death than he...

Bandwagon Effect

Rüdiger Schmitt-Beck

Subject: Communication »

Date Added: 2016-06-28

Bandwagon EffectIntroductionThe term “bandwagon effect” denotes a phenomenon of public opinion impinging upon itself. Conceptually, it is somewhat amb...

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