Communication - Oxford Bibliographies
3D Media
Doris Baltruschat
Subject: Communication »
Date Added: 2015-01-15
3D MediaIntroductionMedia content can now be experienced on various “screens,” be it in traditional theater space, at home, or in transit via digital ...
Acculturation Processes and Communication
Chia-Fang (Sandy) Hsu
Subject: Communication »
Date Added: 2021-07-28
Acculturation Processes and CommunicationIntroductionAcculturation processes and communication is a research area studying how communication changes w...
Activist Media
Rosemary Clark-Parsons, Jasmine Erdener, Elisabetta Ferrari, Guobin Yang
Subject: Communication »
Date Added: 2017-06-27
Activist MediaIntroductionActivist media refer to media forms that serve activist purposes. Activism can be radical or moderate; media have multiple f...
Adherence and Communication
Morgan Snyder, Kelly Haskard-Zolnierek
Subject: Communication »
Date Added: 2019-01-15
Adherence and CommunicationIntroductionPatient adherence is the extent to which an individual follows the treatment regimen that was prescribed during...
Adolescence and the Media
Thomas Frissen, Steven Eggermont
Subject: Communication »
Date Added: 2016-06-28
Adolescence and the MediaIntroductionMedia are an influential factor in the lives of today’s adolescents. Entertainment and information via television...
Advertisements, Televised Political
William L. Benoit
Subject: Communication »
Date Added: 2013-10-29
Televised Political AdvertisementsIntroductionThe first political television advertisement was run by Senator Benton of Connecticut in 1950. The first...
Advertising
Esther Thorson
Subject: Communication »
Date Added: 2011-02-23
Advertising Introduction Advertising is defined as paid communication from an identified sponsor using mass media to persuade an audience. There...
Advertising, Children and
Russell N. Laczniak, Les Carlson
Subject: Communication »
Date Added: 2015-10-26
Children and AdvertisingIntroductionHow does advertising affect children? This topic has been debated since the 1970s. Some contend that advertising p...
Advertising, International
Louisa Ha, Mohammad Abuljadail, Weiwei Jiang
Subject: Communication »
Date Added: 2014-09-29
International AdvertisingIntroductionInternational advertising can be defined as a subfield in advertising and international marketing that studies th...
Agenda Setting
Hans-Bernd Brosius, Alexander Haas
Subject: Communication »
Date Added: 2011-02-23
Agenda SettingIntroductionThe original idea of the agenda-setting (AS) function of news media is both obvious and convincing. This may have contribute...
Annenberg, Walter H.
Kathleen Hall Jamieson
Subject: Communication »
Date Added: 2012-04-24
Walter H. Annenberg Introduction When he was nominated by President Richard Nixon to serve as US ambassador to the Court of St. James’s in 1969...
Applied Communication Research Methods
Mike Schmierbach
Subject: Communication »
Date Added: 2019-05-29
Applied Communication Research MethodsIntroductionThe field of mass communication is strongly shaped by the early role of professional education in th...
Argumentation
Beth Innocenti
Subject: Communication »
Date Added: 2011-02-23
ArgumentationIntroductionTwo broad divisions characterize orientations to studies of argumentation by communication scholars and scholars in other dis...
Attitude-Behavior Consistency
Nancy Rhodes
Subject: Communication »
Date Added: 2016-08-30
Attitude-Behavior ConsistencyIntroductionThe extent to which attitudes and behavior are correlated has been the focus of study in the social sciences ...
Audience Fragmentation
David Tewksbury
Subject: Communication »
Date Added: 2011-02-23
Audience Fragmentation Introduction Fragmentation is a broad term used to describe the transition of a population from one comprised of few large aud...
Audience Studies
Philip Napoli, Steve Voorhees
Subject: Communication »
Date Added: 2017-04-27
Audience StudiesIntroductionAudience studies is a broad and multifaceted area of communication research. It encompasses a wide range of theoretical pe...
Bakhtin, Mikhail
Donald L. Anderson
Subject: Communication »
Date Added: 2015-01-15
Mikhail Bakhtin Introduction Mikhail Mikhailovich Bakhtin (b. 1895–d. 1975) has received much more scholarly attention since his death than he...
Bandwagon Effect
Rüdiger Schmitt-Beck
Subject: Communication »
Date Added: 2016-06-28
Bandwagon EffectIntroductionThe term “bandwagon effect” denotes a phenomenon of public opinion impinging upon itself. Conceptually, it is somewhat amb...
Baudrillard, Jean
William Pawlett
Subject: Communication »
Date Added: 2018-03-28
Jean BaudrillardIntroductionJean Baudrillard (1929–2007) was a prolific writer, the author of over thirty major works, and he influenced many academic...
Blockchain and Communication
Peter A. Chow-White, Jennifer Mentanko, Philippa Adams, Julie Frizzo-Barker
Subject: Communication »
Date Added: 2020-03-25
Blockchain and CommunicationIntroductionBlockchain is an emerging technology that communication scholars have recently started investigating. It is a ...
How to Subscribe
Oxford Bibliographies Online is available by subscription and perpetual access to institutions. For more information or to contact an Oxford Sales Representative click here.
