Communication - P - Oxford Bibliographies

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Parasocial Theory in Communication

Gayle Stever

Subject: Communication »

Date Added: 2017-06-27

Parasocial Theory in CommunicationIntroductionParasocial theory is an area of inquiry that has been principally pursued in communication studies, alth...

Participation, Civic/Political

Michael A. Xenos

Subject: Communication »

Date Added: 2013-08-26

Civic/Political Participation Introduction Whether in its deliberative aspect or other variants, democracy is in many ways a form of governmen...

Participatory Action Research

Dana E. Wright

Subject: Communication »

Date Added: 2021-03-24

Participatory Action ResearchIntroductionParticipatory action research (PAR) represents an epistemological framework, pedagogical approach, research m...

Patient-Provider Communication

Christopher J. Koenig, Wayne Beach

Subject: Communication »

Date Added: 2021-09-22

Patient-Provider CommunicationIntroductionPatient-provider communication is the domain in health communication focused on the relationship between a c...

Peacebuilding and Communication

Valentina Baú

Subject: Communication »

Date Added: 2020-10-28

Peacebuilding and CommunicationIntroductionAs a result of its interdisciplinarity, that of peacebuilding and communication is an exceptionally diverse...

Perceived Realism

Alice Hall

Subject: Communication »

Date Added: 2012-04-24

Perceived RealismIntroductionPerceived realism has been conceptualized in a variety of ways within the mass communication literature. In general, audi...

Persuasion and Social Influence

Jakob Jensen, Nicholas Carcioppolo

Subject: Communication »

Date Added: 2011-02-23

Persuasion and Social Influence Introduction Researchers have long been interested in identifying factors that might explain the success or failure...

Persuasion, Resisting

Marieke Fransen

Subject: Communication »

Date Added: 2013-07-24

Resisting PersuasionIntroductionThe failure of realizing attitudinal or behavioral change by persuasive attempts is often attributed to bad message de...


David Staton, Julianne H. Newton

Subject: Communication »

Date Added: 2019-07-31

PhotojournalismIntroductionThe story of photojournalism is inextricably linked with humankind’s desire to understand the meaning of life itself. Photo...

Political Advertising

Lynda Lee Kaid, Annabel Cherry, Maridith Miles

Subject: Communication »

Date Added: 2011-02-23

Political Advertising Introduction The study of political advertising encompasses research on how political candidates, parties, and interest group...

Political Communication, Normative Analysis of

Eike Mark Rinke

Subject: Communication »

Date Added: 2018-09-25

Normative Analysis of Political CommunicationIntroductionPolitical communication researchers who want to understand the empirical possibilities of dem...

Political Economy

Vincent Mosco

Subject: Communication »

Date Added: 2011-02-23

Political EconomyIntroductionThe communication scholar interested in the political economy approach starts by studying different ways to define it, th...

Political Knowledge

Lindsay Hoffman

Subject: Communication »

Date Added: 2012-10-25

Political KnowledgeIntroductionPolitical knowledge is one of the primary variables in political communication research. In the United States, as well ...

Political Marketing

Christina Holtz-Bacha

Subject: Communication »

Date Added: 2016-08-30

Political MarketingIntroductionThe first use of the term political marketing has been attributed to political scientist Stanley Kelley in his book on

Political Scandals

Uwe Hartung

Subject: Communication »

Date Added: 2016-06-28

Political ScandalsIntroductionPolitical scandals are a special field of study within mass communication and social sciences. The field is seldom recog...

Political Socialization

Diana Owen

Subject: Communication »

Date Added: 2014-07-30

Political Socialization Introduction Political socialization is the process by which people acquire their political attitudes, beliefs, opinio...

Polls, Opinion

Michael Traugott

Subject: Communication »

Date Added: 2013-07-24

Opinion PollsIntroductionPolls and surveys are the main methodology by which public opinion is measured. Unbiased polls can be conducted by commercial...


Francesca R. Dillman Carpentier

Subject: Communication »

Date Added: 2011-02-23

PrimingIntroductionUsing the analogy of priming a water pump to get the water ready for use, priming in social science research refers to the “activat...

Product Placement

Siva K. Balasubramanian, Deepa Pillai, Hemant Patwardhan, Tianyu Zhao

Subject: Communication »

Date Added: 2019-02-27

Product PlacementIntroductionProduct placements represent the paid inclusion of branded products through audiovisual means within mass media programmi...


Aaron Delwiche

Subject: Communication »

Date Added: 2011-02-23

Propaganda Introduction Propaganda researchers study systematic attempts to influence audience perceptions and behaviors. This area of scholarship is...

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